Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence.
1. Write 3 things you DENOTE (literally see).
2. For each, write what it CONNOTES (suggests).
3. Identify ONE technical code and ONE genre (website) feature.
4. Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand?
5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose).
6. How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?
Industry:
Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case.
1. List 3 reasons it is in the brand's interest to associate with him.
2. Explain HOW social media is used to make the association.
3. Identify ONE risk to the brand if it goes wrong.
4. Decide: would you advise the brand to go ahead? Justify.
5. Investigate ONE brand linked with Rashford (Burberry, Aldi, Nike or Tesco). Why does that brand benefit from associating with him, and how is social media used to make the link?
the Marcus rashford colab revolves around a commitmen to global youth charites
marcus rashford and burbery have a shared commitment to ... supporting scharites like fareshare, london youth, international youth foundation and the wide foundation, supporting these charities in turn support youth education and free school meals
Audience:
Take one of his campaign posts and write all THREE readings of it.
1. Preferred: what does he want you to think and do?
2. Negotiated: where might a follower half-agree?
3. Oppositional: how might a critic reject it?
4. Which Uses & Gratifications need does this post serve best? Why do you believe this?
5. Explain how his website's mode of address (style) speaks to BOTH football fans and campaign supporters.
Representation:
Choose a post/page from Rashford’s website (himself, a campaign, or fans).
1. Selection: what is shown? What is left out?
2. Construction: which media-language choices (Mise-en-scene, camera shots/angles, etc) build the representation?
3. Stereotype check: positive, negative, or challenging a stereotype? (Consider stereotypes on all of CAGE) Justify.
4. Describe one way he is represented positively and one stereotype he challenges.
5. Evaluate: 'Rashford's online presence challenges negative stereotypes.' How far do you agree?
Challenge: Analyse how Marcus Rashford’s online presence has been constructed to create a positive representation of the footballer. (6 Marks)
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