Easharmedia

Blog Tasks: Context: 1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1.  Write 3 things you DENOTE (literally see). 2.  For each, write what it CONNOTES (suggests). 3.  Identify ONE technical code and ONE genre (website) feature. 4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand? 5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose). 6. How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? Industry: Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case. 1.  Lis...

  Context: 1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1.  Write 3 things you DENOTE (literally see). 2.  For each, write what it CONNOTES (suggests). 3.  Identify ONE technical code and ONE genre (website) feature. 4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand? 5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose). 6. How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? Industry: Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case. 1.  List 3 r...

KISS Breakfast on KISS Radio: Blog Tasks Work through the following questions to complete your first Radio case study on the launch of BBC Radio 1: Context: Deregulation and the Evolution of Radio 1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s? 2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks? 3. In a heavily regulated era, radio stations faced strict penalties or license loss if they abandoned local programming or dropped community news quotas. How has modern deregulation allowed Bauer Media Group to cut expensive local production costs for KISS Breakfast? 4. How does the regulation of traditional AM/FM radio frequencies differ from digital-only streams? Explain how this "light-touch" digital regulation allows Bauer...

  End of Year 1 exam: Learner Response Create a blogpost called ' End of Year 1 Exam Learner Response '. 1) Type up any feedback from your teacher in full (you do not need to write the mark/grade if you do not wish to). 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the clip too - you'll find example answers in the mark scheme. 3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out three possible answers for this question.  4) Now focus on Question 2 - the 20 mark essay. Use the mark scheme to pick out one way Doctor Who reflects 1963 and one way His Dark Materials reflects 2020.  5) Reflect on your overall work and exam performance this year. What three things do you need to work on or revise in Media for Year 11? 

Historical, Social and Cultural Contexts 1) What radio stations were offered by the BBC before 1967? Home service, light programme, and third programme 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? Radio 1 2 3 and 4 3) What was pirate radio and why was it popular? Radio that operated in international water that attracted young people with cool music 4) Why did pirate radio stop broadcasting in 1967? It was now illegal due to the marine broadcasting act of 1967 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? They started to broadcast more music that young people liked 6) What was 'needle time' and why was it a problem for BBC Radio? The bbc can only broadcast 4-6 hours of music a day while pirate stations had more 7) How did BBC Radio 1 offer different content to previous BBC radio stations? They started to broadcast more music that young people wanted to listen to 8) Who was the ...