marcus rashford
Context: 1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1. Write 3 things you DENOTE (literally see). 2. For each, write what it CONNOTES (suggests). 3. Identify ONE technical code and ONE genre (website) feature. 4. Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand? 5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose). 6. How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? Industry: Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case. 1. List 3 r...