Easharmedia

  Blog Tasks Context 1. What is her background? Where is her family from? Who are her parents? Where did she appear early in her career? Language 1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content). 2. Explain how the genre features of TikTok change the tone of her content compared with Instagram. 3. Evaluate which platform gives her the most control over her brand image, and why. 4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.     a. Screenshot/sketch the post; note colour palette, shot type, caption style.     b. Write 2 sentences: What does this post want the audience to think of her? Industry 1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing. 2. Explain why concentration of ownership might be a concern for audiences. 3. What companies/brands are Kardashian associated with? Why might they ...

Blog Tasks: Context: 1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1.  Write 3 things you DENOTE (literally see). 2.  For each, write what it CONNOTES (suggests). 3.  Identify ONE technical code and ONE genre (website) feature. 4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand? 5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose). 6. How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? Industry: Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case. 1.  Lis...